Inferno

Inferno was my brand and campaign in response to a University set brief. Our task was to create a campaign and product branding that celebrated the release of the fourth type of chocolate-Ruby. Inferno plays upon the idea of ‘sparking something’ by trying something new, and in this case the product would be Ruby Chocolate ice cream. The premise of the campaign is it being able to be perfectly ‘instagrammable’, from product to release, which is ideal with the millennial generation as the demographic.